What is
Jersey Fresh

Jersey Fresh is Local.

Established in 1984, by the New Jersey Department of Agriculture, the Jersey Fresh logo was designed to inform consumers which fruits and vegetables were grown in the Garden State. So, if you see the logo it guarantees that piece of produce was grown in New Jersey!

Why Jersey Fresh?

  1. 1. Locally grown food tastes better

Produce harvested locally and more recently is fresher and has better flavor than produce that travels across the country.

  1. 2. Local produce is better for you

Studies show that fresh produce loses nutrients quickly. Locally grown food, purchased soon after harvest, retains its nutrients.

  1. 3. Eating local is better for the environment

When your food doesn’t travel long distances, you’re promoting better air quality and reducing pollution.

  1. 4. Local food supports local farm families

When you buy local, you support family owned farms and as a result those families can afford to stay on the farm, doing the work they love.

  1. 5. Local food preserves open space

Open farming lands will survive only as long as farms are financially viable. When you buy locally grown food, you are doing something proactive about preserving the agricultural landscape.

What to Look For


Look for the Jersey Fresh logo whenever, wherever you shop for fruits, vegetables, cheese, milk, meat, beer, wine, spirits, sauces, salsas, juices, frozen foods, chocolate, etc.

Jersey Fresh

Who is Jersey Fresh

We are proud to introduce you to some of the Faces of Jersey Fresh. These extremely dedicated and talented men and women are passionate about New Jersey agriculture. They work day in, day out to grow, process, distribute, cook, sell or support products grown and made in New Jersey. Learn more about who they are, their businesses and how you can reach them.

NJ Farm Facts

New Jersey grows more than 100 different varieties of fruits, vegetables and herbs and is ranked nationally in the top 10 as producer of such items as blueberries, peaches, bell peppers, squash, tomatoes and cranberries.

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